The cost of choice

On any given day, we hear different signals that cue us to take specific actions. Phone, alarm clock, doorbell, oven timer, car horn, baby crying, dripping faucet. The consequences of ignoring these signals can range from annoying to dire.

Yet there may be signals that have been trying to get your attention for a very long time. These signals may indicate a growing awareness of outdated response patterns, a crack in a belief system that no longer works, or a hunger for a bigger life. You sense it in your gut, in your heart.

If you sense the signals and choose to ignore them, it will cost you. The premium – whether it’s in the form of confidence, fulfillment, ethics or trust – is too high.

At what point does it become too costly to ignore the signals?

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